Honda Marine Redesigns Segment of Most Popular, High-Power Product Lineup
Company Revamps Honda BF115, BF150 Outboards, Debuts All-New BF140 Model at IBEX 2021
9/28/2021 Tampa, FL.
Honda Marine blasts into a new boating season at the 2021 International BoatBuilders Exhibition & Conference (IBEX), announcing today a significant redesign of two
of its most popular high-power outboard motors, the Honda BF115 and BF150, and introduction of an all-new model, the Honda BF140, replacing the BF135. With the launch of the
BF140, Honda Marine will set a competitive benchmark by providing users in this power category—the heart of the boating market—an outboard with more horsepower, broader, flatter
torque curve and smoother power delivery throughout the engine’s operating range, along with additional, innovative technological features and controls.
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Honda Marine Reimagines the Future of Boating and Connectivity, Unveils HondaLink® Marine
Company’s New Smartphone Application Puts Smart Boating into the Hands of Boat Owners
9/28/2021 Tampa, FL.
At the International BoatBuilders Exhibition & Conference (IBEX), a highly focused marine technology trade show dedicated to advancing the business of boating, Honda
Marine today unveiled HondaLink® Marine, putting smart boating into the hands of boat owners. The new, integrated smartphone application provides owners with complete, remote
monitoring capability and ownership information for boats anytime from anywhere. Honda Marine is the first marine outboard manufacturer to offer its own comprehensive, connected
services boat management app, useable, compatible and customizable with any boat size powered by National Marine Electronics Association (NMEA) 2000® certified engines.
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Honda Marine Receives 2018 Customer Satisfaction Index Award from the National Marine Manufacturers Association
Company Earns Recognition for Fifteenth Consecutive Year
2/15/2019 Alpharetta, Ga.
The National Marine Manufacturers Association (NMMA), the leading association representing recreational boating in North America,
has named Honda Marine as a recipient of the prestigious 2018 Customer Satisfaction Index (CSI) Award for Excellence in Customer Satisfaction for outboard engines.
This marks the fifteenth consecutive year that NMMA has honored Honda Marine, a division of American Honda Motor Co., Inc.
and marketer of complete range of four-stroke marine outboard motors, with this recognition.
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New Year Foresees Honda Marine Building on a Successful 2017
1/11/2018 Alpharetta, Ga.
New products, new boat builder agreements and 12 consecutive months of
month-over-month sales increases in 2017 position Honda Marine for a bright 2018
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Sleek, Aerodynamic, Powerful and Stylish – Honda Marine Concept Engine Reveals a Bold Future for Honda Marine
2/16/2017 Alpharetta, Ga.
Honda Marine breaks the mold for marine engines at the 2017 Miami International Boat Show with a bold concept engine that could power the future of boating. With inspiration from across Honda’s lineup – including automotive, marine and aeronautical – the design concept engine is a blue sky vision for what future marine engines could look like.
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Honda Marine Launches New BF100 Outboard Marine Engine
9/15/2015 Alpharetta, Ga.
Honda Marine introduces the new BF100 horsepower (hp) 4-stroke engine, the most powerful outboard to join the Honda Marine mid-range engine lineup. Incorporating a host of Honda exclusives and technologically advanced features, the Honda BF100 marine outboard engine provides increased value and benefit to consumers who want solid and responsive power and maximum time on the water.
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Honda Marine Launches All-New BF2.3 Portable Outboard Offers Lightest Weight in its Class
1/18/2013 Alpharetta, Ga.
Honda Marine introduces the new BF2.3 horsepower (hp) four-stroke engine, one of the company’s smallest and most lightweight engines. Replacing the existing Honda BF2 model, the Honda BF2.3 portable outboard engine incorporates a host of Honda-exclusive technologies that provide increased value and benefit to consumers.
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Honda Marine Names 2012 Certified ‘Master Tech’
5/4/2012 Alpharetta, Ga.
Honda Marine congratulates Mark Dawley, dealer technician from Soundside Marine, Inc. in Edenton, North Carolina for achieving ‘Master Tech’ status for 2012. Mr. Dawley has secured his ‘Master Tech’ certification following a rigorous eight-hour test administered at a Honda Marine training center. Obtaining this exclusive certification designates a Honda Marine service technician as possessing the highest level of professional qualification within the company’s service training program.
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10/17/2011 LOUISVILLE, Ky.
The National Marine Manufacturers Association (NMMA), along with a judging panel from Boating Writers International (BWI), today named the all-new Honda Marine BF250 engine as recipient of a 2011 IBEX Innovation Award for outboard engine technology.
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Honda Marine Launches All-New BF250 Outboard Company Setting Industry Standards of Quality, Reliability and Performance with More Powerful Engine
10/1/2011 Alpharetta, Ga.
Honda Marine introduces the all-new BF250 horsepower (hp) four-stroke engine, the most powerful outboard to join the Honda Marine lineup – and now the company‟s flagship model. The Honda BF250 marine outboard engine incorporates a host of Honda-exclusive technologies that provide increased value and benefit to consumers.
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Honda Marine Receives 2011 Customer Satisfaction Index Award from the National Marine Manufacturers Association Company Earns Recognition for Eighth Consecutive Year
9/15/2011 Alpharetta, Ga.
The National Marine Manufacturers Association (NMMA) has named Honda Marine as recipient of the prestigious 2011 Customer Satisfaction Index (CSI) Award for Excellence in Customer Satisfaction for outboard engines. This marks the eighth consecutive year that NMMA has honored Honda Marine with the recognition.
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Honda Marine Names Certified 'Master Techs'
5/9/2011 Alpharetta, Ga.
Honda Marine congratulates two dealer technicians for achieving 'Master Tech' status. For the second time in four years, Kenneth Myers of Paradise Marine in Gulf Shores, Alabama and Anthony Towns of Abel's Marine in Englewood, Florida, have secured 'Master Tech' certification following a rigorous four-hour test administered by their Honda Marine District Service Manager. Obtaining this exclusive certification designates a Honda Marine service technician as possessing the highest level of professional qualification within company's service training program.
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Honda Marine Debuts Concept BF250 Outboard: Concept to Provide Direction for New Flagship Engine
2/17/2011 Miami, FL.
Honda Marine announced today that it will be adding an all-new flagship outboard engine model to its reliable and fuel efficient lineup. Debuting at the 2011 Miami International Boat Show, the concept BF250 engine provides the first indication of the design direction for the all-new 250 horsepower (hp) outboard, which will be available to boaters in late 2011.
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Honda Marine Earns 2010 Gold MarCom Award Recognizing Excellence in Marketing and Communication Achievement
2/2/2011 Alpharetta, GA.
Honda Marine has received a MarCom Gold Award for its computer-based dealer service training programs. Specifically, Honda Marine was recognized by the Association of Marketing and Communication Professionals for their technical training module in the area of repair of outboard engine power trim and tilt assemblies.
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Honda Marine Receives 2010 Customer Satisfaction Index Award from the National Marine Manufacturers Association Company Earns Recognition for Seventh Consecutive Year
8/30/2010 Alpharetta, GA.
Honda Marine announced today that it has received the Customer Satisfaction Index (CSI) Award for Excellence in Customer Satisfaction for outboard engines in 2010 from the National Marine Manufacturers Association (NMMA). This award marks the seventh consecutive year that Honda Marine has secured the honor.
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Honda Marine Introduces Redesigned BF115 Outboard Engine New Engine Offers Better Fuel Efficiency, Quiet Operation, More Value for Boaters
6/30/2010 Alpharetta, GA.
Honda Marine announced today on-sale and pricing information for its redesigned BF115 outboard engine. Starting at a manufacturer’s suggested retail price of $12,818, the improved BF115 EFI, with significant new improvements, will incorporate a host of Honda-exclusive technologies that provide increased value and benefit to consumers. Honda Marine dealers will offer BF115 engines for sale beginning the first week of July.
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Honda Marine Debuts New 115-Horsepower Outboard: BF115 to Feature Honda-Exclusive Technologies
2/11/2010 Miami, FL.
Honda Marine announced today that it will improve upon its award-winning lineup of fuel-injected four-stroke outboard engines with the new BF115. Introduced at the 2010 Miami International Boat Show, the 115-horsepower (hp) outboard will be available to boaters this summer.
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Honda Power Equipment Earns 2009 MarCom Award Recognizing Excellence in Marketing and Communication Creative Achievement
11/30/2009 Alpharetta, Ga.
Honda's Power Equipment Division has received a MarCom Platinum Award for its computer-based dealer service training programs. Specifically, Honda Power Equipment and Honda Marine, both business units of Honda’s Power Equipment Division, were recognized by the Association of Marketing and Communication Professionals for their technical training in the areas of service management, carburetors and technical updates.
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5/20/2009 Alpharetta, Ga.
Honda Marine today introduced its all-new BF60 horsepower (hp) outboard engine. Ideal for pontoons, aluminum bass and walleye boats, small center consoles, skiffs, and inflatables, the new motor offers a host of Honda-exclusive technologies and consumer benefits.
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Honda Marine Pro Angler Takes Second Place in Redfish Cup Outing
5/11/2009 Alpharetta, Ga.
Honda Marine professional angler Joe Crosby secured a second place finish at the 2009 Punta Gorda Redfish Cup tournament. Held May 1-3 in Punta Gorda, Florida, the tournament featured 56 teams from across the southeastern United States and offered a total purse of more than $140,000.
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Honda Marine Offers Special "Consumer Stimulus" Financing Rates
4/27/2009 Alpharetta, Ga.
Honda Marine today announced a special consumer stimulus package for the summer boating season, offering 4.99 percent APR* re-power financing rates throughout the summer.
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Honda Marine Names "Master Techs"
4/15/2009 Alpharetta, Ga.
Honda Marine congratulates two dealer technicians for achieving "Master Tech" status. Tyler Anderson of King Salmon Marine, Inc., Tacoma, WA, and Derek M. Kadlubowski of South Harbor Marine, Waretown, NJ, achieved "Master Tech" status following a series of rigorous tests at Honda's training facilities.
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Honda Marine Ranks Highest in Customer Satisfaction
2/12/2009 Alpharetta, Ga.
Honda Marine announced today that its EFI (electronic fuel injection) outboard engines ranked “Highest in Customer Satisfaction with Four-Stroke Outboard Engines” in the J.D. Power and Associates 2009 Marine Engine Competitive Information Studysm. J.D. Power and Associates presented the award to Honda during a ceremony today at the Miami International Boat Show.
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