About Us

Who are we?

Headquartered in Alpharetta, Georgia, Honda Marine, a business division of Honda Power Sports & Products, distributes a full line of four-stroke marine engines ranging from 2 to 350 horsepower.

Honda was among the first manufacturers to offer 4-stroke outboards in America, and the first to offer a full line of lightweight 4-stroke outboards.  More than 60 years later, Honda outboards still set the standard for fuel efficiency, performance and ease of operation.  We aim to create cutting edge outboards, while staying true to the core Honda attributes of durability, quiet operation, quality, and reliability.

Honda continually perfects our marine engine line by incorporating technologies from our highly advanced automotive and racing heritage. In addition, many Honda Marine outboards also include exclusive technological features found in the company's most popular automobile engines including the Honda Ridgeline, Pilot, Odyssey, Accord, CR-V, and Civic.

Honda Marine also sets the industry standard for customer satisfaction.  We are proud to have received the National Marine Manufacturers Association (NMMA) Customer Satisfaction Index (CSI) Award 20 years in a row. 

In 2024, Honda Marine celebrates its 60th anniversary. Honda Marine is committed to the development of advanced, fuel-efficient four-stroke outboards known for exceptional operation, outstanding quality and low emissions for wide ranging applications from pleasure boating to the toughest of commercial, utility, government and rescue scenarios. By capitalizing on the technology of Honda worldwide and further developing strategic partnerships, Honda Marine offers integrated solutions, propelling power to the next level for maximum time on the water.

History

1964 First Honda four-stroke outboard introduced.

1967 First Honda outboard introduced in the U.S.

1985 Honda has the first full line of four-strokes for customers to choose from.

1990 Our BF45 wins the IMTEC Innovation Award.

1994 Our BF90 prototype wins the IMTEC Innovation Award.

1995 The BF90 wins Popular Mechanics’ “Design and Engineering Award.”

1998 Honda Marine is the only marine engine manufacturer offering over 15 models of four-strokes from which to choose.

2001 The world’s first 225 HP four-stroke is introduced. VTEC® Technology is also introduced in a marine engine.

2002 Hundreds of BF225s are put into service for the U.S.Coast Guard’s Homeland Security Initiative.

2004 Our BF150 is introduced. Honda Marine also received the NMMA’s Customer Service Award.

2005 For the second consecutive year, Honda wins the NMMA’s Customer Service Award and is ranked highest in customer satisfaction with four-stroke engines in a tie by J.D. Power and Associates. Every model in our lineup continues to meet or exceed Environmental Protection Agency (EPA) standards and carries a California Air Resources Board (CARB) 2008 3-star rating.

2006 The all new BF90 and BF75 are introduced with Multi-Port Electronic Fuel Injection and are the lightest four-strokes in their class. For the second time, Honda receives a customer satisfaction award for four-stroke outboards from J.D. Power and Associates and the CSI Industry Award from the NMMA.

2007 Honda ranks highest in customer satisfaction for four-stroke outboards according to J.D. Power and Associates.

2008 The redesigned BF40 and BF50 EFI are introduced and are, by far, the best in their class. For the fifth consecutive year, Honda Marine wins the CSI Award for customer satisfaction.

2009 The best-in-class midrange BF60 and BFP60 Power Thrust EFI models are introduced. Honda Marine wins a top customer satisfaction award from J.D. Power and Associates*and, for the sixth consecutive year, a CSI Award for customer satisfaction.

2011 Honda introduces the all new BF250 engine, the most powerful outboard to join the Honda Marine line up, and winner of the 2011 IBEX Innovation Award for outboard engine technology.

2013 Honda once again wins the coveted CSI Industry Award from the NMMA, marking the ninth consecutive year the company has been recognized for excellence in customer satisfaction

2016 Honda wins the 2016 IBEX Innovation Award for the all new BF6. Honda wins the CSI Industry Award from the NMMA yet again. This marks the 13th consecutive year the company has been recognized for superior customer satisfaction.

2016 Honda introduces the BF5 portable outboard.

2018 The Honda Marine Jet Drive outboard series receives Boating Industry Top Products of 2018 Award.

2019 Honda introduces the V6 3.6 liter BF250, BF225, and BF200 iST (DBW) series outboards, featuring superb control and plug and play installation of Honda Marine and third party joystick devices. We also win a fifteenth consecutive NMMA CSI award.

2021 Honda Marine unveils the all new BF140 with VTEC and redesigned BF115 and BF150 models, all with optional iST.

2023 Honda Marine introduces the historic BF350 V8. Loaded with exclusive Honda features, it is Honda’s first ever V8 production engine and the most powerful Honda outboard to date. We also won our nineteenth consecutive CSI award.

2024 Honda Marine celebrates 60 years of success on the water, thanks to continued leadership in outboard products and innovative boating technology.

* “Highest in Customer Satisfaction with Four-Stroke Outboards.” Honda received the highest numerical score among four-stroke engines in the proprietary J.D. Power and Associates 2009 Marine Engine Competitive Information StudySM. Study based on 7,093 total responses, measuring 4 EFI four-stroke brands and measures opinions of consumers who purchased a boat January 2007-May 2008. Proprietary study results are based on experiences and perceptions of owners surveyed September-November 2008. Your experiences may vary. Visit jdpower.com.